Economic Analysis of Production Costs and Marketing Margins of Honey in Tikrit and Al-Alam Districts, 2024 Production Season

• Firas Ibrahim Rahim 2 Noor Ali Oudah 1

  Author

 This study aimed to analyze the production and marketing costs and measure the margins and marketing efficiency of honey in the districts of Tikrit and Al-Alam for the 2024 production season. A random sample of 76 beekeepers was surveyed. The study employed a descriptive-analytical approach, utilizing field data obtained from questionnaires and analyzing it using cost-benefit and marketing efficiency indicators. The results showed that total production costs amounted to 156.191 dinars per hive, which is equivalent to 22.30 dinars per kilogram of honey, while marketing costs were 1.683 dinars per kg .The average selling price from the beekeeper was 27.200 dinars/kg, and the wholesale price was 33.100 dinars/kg, resulting in a profit of 3.217 dinars/kg for the beekeeper and 4.078 dinars/kg for the wholesaler. The absolute marketing margin was 5.9 dinars/kg, representing 17.82%. Marketing efficiency also ranged between (85.39%–79.07%) According to various measurement methods, the results indicated several marketing obstacles, most notably weak marketing organization, the prevalence of adulterated honey, and a lack of modern marketing channels. The researcher recommended government support to reduce transportation and packaging costs and improve marketing infrastructure, thereby contributing to lower marketing costs and increased economic efficiency.

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